Why Sell on Walmart?
As of spring 2023, there are over 85,000 sellers on the Walmart platform – a significant increase from 2021 when there were only 55,000 Walmart sellers.
Compared to Amazon’s 9.6 million active sellers, Walmart’s growth is barely a blip on the radar.
However, the fact that there is significantly less competition on Walmart.com – coupled with the knowledge that Walmart experiences 120 million unique visitors a month – is exactly why you should consider selling on Walmart’s platform (if you aren’t already).
Other benefits of selling on Walmart.com include:
Low Fees
Sellers pay significantly lower fees than they would with Amazon.
Storefront Branding
Walmart allows sellers to create their own branded storefront on their platform.
Greater Visibility
Walmart’s marketplaces are highly visible to shoppers, creating better visibility for sellers compared to Amazon.
Access to Walmart’s
Massive Customer Base
Walmart is the world’s largest retailer, giving sellers access to millions of potential customers.
Business-Friendly Policies
Walmart has fewer rules and regulations for sellers than Amazon.